Elements of a Campaign

Each website requires a unique campaign depending on business goals, the state of the existing site, resources, budget etc.

Content

A user focused content strategy aligned with your business goals ensures campaigns are efficient and effective. Blindly attempting to rank for very specific keywords without a broad understanding of the customer isn’t the way to go.

users

guides

specs

buying stages

Outreach

Website authority is an important consideration if you want to rank content and the amount of authority required will largely be dictated by the competition. Some websites have enough already, some need a significant boost.

outreach

citations

media placements

Technical

Ensuring search engines can crawl, understand, index and rank content efficiently is important. Websites have differing challenges in this regard and identifying and fixing any issues can make a significant difference to the success of the campaign.

architecture

speed

redirects

log files

Content

Outreach

Technical

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